BY: FATIMA CHIROMA ABBA, DEPARTMENT OF MASS COMMUNICATION BORNO STATE UNIVERSITY.
Nigeria, like many other countries, has experienced a significant increase in social media usage in recent years. While social media has many benefits, such as connecting people and providing a platform for self-expression, it also has a darker side. The constant stream of curated and manipulated content can lead to unrealistic comparisons, decreased self-esteem, and a sense of inadequacy.
The Nigerian youth are among the most active social media users in Africa, with over 90% of internet users in the country having a social media account. While social media can provide a sense of community and connection, it can also perpetuate harmful ideals and reinforce negative stereotypes. The constant bombardment of images and videos showcasing seemingly perfect lives, bodies, and relationships can lead to feelings of inadequacy and low self-esteem. "In a recent interview with students from the University of Maiduguri, some revealed that they feel their phones are rendered useless without social media, while others admitted that they cannot spend a single day without their phones or access to social media." This is to show how addicted people are to social media.
social media platforms like Instagram and Facebook have been designed to be addictive, using algorithms that keep users engaged for as long as possible. This can lead to a decrease in face-to-face interactions, deep conversations, and meaningful connections, all of which are essential for good mental health.